Private label magnifiers allow you to sell a product manufactured by someone else under your own brand. Instead of reselling generic product from a marketplace, you present your customers with a product that carries your company name, your packaging design, and your quality standards — built on a proven manufacturing foundation.
For distributors, pharmacy chains, optical retailers, Amazon FBA sellers, and B2B tool suppliers, private label magnifiers represent one of the clearest paths to building a defensible product line with real margin. This guide explains exactly how the OEM process works with Eleroyal, from first enquiry to finished product on your shelf.
What OEM Private Label Actually Means for Magnifiers
OEM (Original Equipment Manufacturer) means we manufacture the product. Private label means it carries your brand. The combination gives you:
- Your logo and brand name on the product and packaging
- Your choice of product specifications — magnification, lens size, LED type, frame colour, handle material
- Your packaging design — box dimensions, printed artwork, barcode, language
- Certification documentation in your company name or as a co-branded certificate depending on your market requirements
- Exclusivity options — for sufficient volumes, we can agree not to supply the same specification to your direct competitors
What you do not need: a factory, tooling investment for standard products, quality testing infrastructure, or manufacturing expertise. We handle all of that. Your investment is in the brand, the design, and the market.
The 6-Stage OEM Process at Eleroyal
From first contact to finished product, here is exactly what happens:
- Stage 1 — RFQ and product selection (Day 1–3): You submit your requirements — product type, magnification range, LED configuration, target retail price, annual volume estimate, and destination market. We respond within 24 hours with available base models and initial pricing.
- Stage 2 — Sample evaluation (Day 4–15): We ship standard product samples so you can evaluate quality, dimensions, weight, optical performance, and packaging before committing to custom production. Sample cost is typically offset against first production order.
- Stage 3 — Specification confirmation (Day 15–25): You confirm the exact specification: lens size, magnification, LED type, frame colour, handle material, any dimensional modifications. We prepare a formal specification sheet for sign-off.
- Stage 4 — Packaging and branding design (Day 20–35): You provide your logo, brand guidelines, and any packaging copy. Our design team produces print-ready packaging artwork for your approval. Revisions are included.
- Stage 5 — Production (Day 35–60): Standard OEM production runs 15–25 working days for configurations based on existing tooling. New tooling (custom lens size, unique frame design) adds 15–20 days and a one-time tooling fee.
- Stage 6 — Quality inspection and shipment (Day 55–65): Pre-shipment quality inspection report produced. Products packed and labelled to your specification. Shipped by sea (25–35 days to Europe/USA) or air (5–7 days) per your preference.
Minimum Order Quantities
MOQ for OEM private label orders depends on the product type and the degree of customisation:
- Standard product with custom packaging only: Lower MOQ — brand printing on existing standard packaging requires less setup than full custom.
- Standard product with custom label on product and packaging: Moderate MOQ — label printing tooling requires minimum run to amortise setup cost.
- Custom product specification (non-standard colour, modified dimensions, unique feature): Higher MOQ — additional tooling and setup costs require larger run to be commercially viable.
We are transparent about MOQ because the right MOQ depends on your market. A pharmacy chain buying 3,000 units per month has different economics to an Amazon FBA seller testing a new product with a 200-unit trial. Contact us with your volume expectations and we will tell you honestly what is viable.
Certifications for Your Private Label Products
One of the most important questions OEM buyers ask is: will your certifications cover my private label products? The answer depends on your target market and the certification type:
- CE marking: Eleroyal holds CE certification for all product lines. For OEM buyers selling into the EU under their own brand, you will need CE documentation referencing your company as the EU importer or authorised representative. We provide the test reports and technical file; your EU representative signs the Declaration of Conformity.
- RoHS: Covered by Eleroyal’s existing compliance. We provide RoHS compliance declarations for inclusion in your product documentation.
- EN71 (children’s products): Applies to educational magnifiers, bug viewers, and kids’ science kits. Eleroyal holds EN71 certification. For OEM products, we provide test reports and can assist with updated documentation for your brand.
- CPC (US children’s products): US Consumer Product Safety Certificate. Eleroyal holds CPC for children’s product lines. US importers need a Children’s Product Certificate in their company name — we provide the underlying test reports.
Why Brands Choose Eleroyal for OEM
- 17+ years of optical manufacturing — we have seen every specification request and know what works in the real market
- ISO 9001 certified facility — your quality standards are backed by a certified quality management system
- 6+ new models developed per year — you get first access to new designs before they reach generic market
- 12-month warranty on all products — we stand behind what we make with unconditional replacement of defective units
- Flexible communication — direct WhatsApp contact with the production team, not a customer service script
Ready to launch your own magnifier brand? Send your OEM enquiry to [email protected] or WhatsApp +86-139-2521-5616. Tell us your product, volume, and target market — we respond within 24 hours with a custom proposal.
